Radici del Sud 2017: international guests and a focus on the chinese market
Definitely confirmed the guests and the juries of the twelfth edition of the Exhibition that focuses on native grapes and oil produced in the Italian Mezzogiorno area. A few more days available for the wineries to sign up.
Radici del Sud is going to start in few weeks and the names of both foreign and Italian guests have been definitely confirmed. They will join the BtoB meetings with the producers, the press tours and will be part of the juries during the event held from 30th May to 5th June 2017 in Sannicandro di Bari that focuses on native grapes and oil produced in the Mezzogiorno area. There will be two juries: one made up of buyers chaired by Alfonso Cevola, a wine blogger and a great connoisseur of the Italian wine heritage in the USA, and the other one composed of journalists led by Daniele Cernilli, the Winedoctor of the Italian enology. The juries will taste more than 350 competing samples of wine produced in Apulia, Basilicata, Campania, Calabria and Sicily.
To this day the participating wineries are 140, however others can sign on up to next 30th April. Joining the competition and submitting the juries’ evaluations no doubt is an important challenge for the wineries as this allows to evaluate the way they are working. Moreover meeting other producers may be a vital strategy to identify possible shared actions aiming at promoting such a special wine production that stands out for its high typicity and the deep bonds with the terroir.
Among the foreign importers those who deserve a special mention this year are some Chinese delegates led by Alessio Fortunato, the enologist coming from Campania who has lived and worked in China as China Market Consultant and Wine Business Professor at NWAF University since 2013. He has extensive experience within the Chinese market as an advisor working for importers, distributors and the chambers of commerce dealing with Chinese wine. These buyers coming from different Chinese regions already import Italian wine having great success and strongly believe that the amount of business will largely increase in the years to come. Thus they are interested in deepening their knowledge about Southern Italian wines and enlarging their portfolio.
On Monday 5th June, during the two days of the Exhibition of wine and oil, at 7.00 p.m. Alessio Fortunato will hold a workshop specifically focused on the market of Italian wine in China: the wine sector evolution, the mistakes not to make and the most suitable solutions for this market. He will talk about strategies and solutions which may be carried out by the wineries when facing the Chinese market. An opportunity for everybody: producers, wine insiders and consumers to better know this close world, yet still little known.
JOURNALISTS AND BUYERS:
|Alfonso Cevola||Texas, USA||Journalist|
|Asa K. Johansson||Svezia||Journalist|
|Bo Mao||Guangzhou, Cina||buyer|
|Carl Camasta||Newark NJ, USA||buyer|
|David E. Sparrow||New Jersey, USA||buyer|
|Helen Wen Lampecht||Canada||buyer|
|Jung Yong Cho||Corea del Sud||Journalist|
|LiDan Cao||Beijing, Cina||buyer|
|LinBin Yang||Guangzhou, Cina||buyer|
|Qi Gang Chen||Beijing, CINA||buyer|
|Simon Cassina||Regno Unito||Journalist|
|Terri Burney||Texas, USA||buyer|
|Yi Zhong||GuiYang, CINA||buyer|
RADICI DEL SUD 2017- The Exhibition of Southern Italian wines and oils in brief
WHERE: Castello Normanno Svevo di Sannicandro di Bari (BA)
WHEN: 30th May – 5th June 2017
PUBLIC OPENING TIMES: Sunday 4th June from 3.00 p.m. to 8.00 p.m.; Monday 5th June from 10.00 a.m. to 8.00 p.m.
ENTRY: tasting kit 15 Euro (including the glass, the bag and tasting notebook) to be used in the conclusive evening too. Buffet dinner coupon 20 Euro (it includes the tasting of the dishes prepared by the chefs). Tasting kit + dinner coupon: 35 Euro.
PARKING AREA: available
Children under 18 don’t pay and aren’t allowed to tatse.
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