From Radici to Radici of south Italy 2011, the festival of southern native grapes

The idea of a new format called The wine Festival from native grapes Radici of South Italy relies on a five-year experience made at Radici Festival of native grapes and improved during November edition of Radici Wines Experience. This idea has been conceived by Nicola Campanile, the President of ProPapilla Association, the main decision maker and author of the event, supported by the Apulian authorities in tourism and agriculture as well as by Luciano Pignataro, a journalist for Il Mattino of Naples and Lucianopignataro WineBlog's owner, but also by the internationally known journalist Franco Ziliani (www.vinoalvino.org www.lemillebolleblog.it).All Southern regions are involved in this new project. Apulia and Basilicata still are the starting point of the project, but they are expected to be joined by Calabria, Campania and Sicily that best represent our native grapes' heritage. The national Association of "Donne del Vino" is involved as well.

The first edition of the Festival of Southern native grapes is to be held in Savelletri di Fasano (Br) at Borgo Egnazia, thus stressing the Apulian origins of the project.

The festival will be based on the evaluation of those wines produced from local grapes, making a larger comparison with the rest of the Southern regions. Besides the grapes that participated at the last editions, there will also be Falanghina and Aglianico for Campania, Gaglioppo for Calabria and Nero d'Avola for Sicily. Thanks to the several tastings and visits to the wineries made by the two juries, evaluation doesn't only rely on organoleptic features, but it also takes into consideration authenticity, typicity and belongings to the territories where the grapes are grown.

The festival mission is always the same and consists in introducing and enhancing traditions and secrets belonging not only to Apulia, but to the rest of Southern regions as well. The competition that is now going to welcome all the new varieties mentioned above, evaluated by experienced national and international tasters, aims at making the memories of the wines tasted indelible, inducing tasters to promote those products in Italy and abroad. Obviously both the organizers and the participating wineries are perfectly aware that focusing on the quality and the fascinating and long history is no longer enough. What is needed today is a real commercial maturity based on the ability to compete and specialize on peculiar excellences, concentrating on vintages rather than on the range, without giving in to market temptations.

Radici's goals consist in making our territories visible and vendible considering them as experiences of tastes and emotions. Something that may be reminded and bought again. These are the reasons why the 2011 format is going to be extended to the other Southern regions. Producers of all regions need to be deeply motivated, orienting them towards a real cooperation that is necessary for facing a feasible and aware challenge with world's markets. To do this, they may rely on the competition and the other promotion and internationalization activities it can generate. Radici of South Italy may be a useful means of interface for supporting the real and concrete phenomena of associationism among wineries, giving importance to the quality of the products and common identities. We should put into practice concrete cohesion strategies in order to spread "South" brand in a more capillary way. Identifying certain Southern areas from abroad even from a geographical point of view is particularly difficult. Thus, an alternative strategy is necessary. It consists in spreading "South" brand characterized by global quality and deep territorial identity.

Radici's main objective will consist in leading producers to plan their future together following a shared direction. Once the setting in is finished, we'll think of an itinerant system to be applied not only when planning the central event, but also when carrying out animation events in Italy and abroad. It'll be a sort of "Radici of South Italy on the road" that is going to be realized all through the year with important contests and/or joining the most renowned events in this field under the name of "Radici of South Italy".

 

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