What Radici del Sud got in the year 2011 makes us confident to hopefully welcome the new year’s challenges

At the end of the year – a time to evaluate the results and to set new year’s resolutions, we can reasonably affirm that what we’ve done in collaboration with the local administration, the producers, all the wine connoisseurs and  ProPapilla Association, as well as the way we’ve strongly supported our idea, have made Radici one of the most representative and significant brands of South Italy.

The latest data on the recorded increase in Apulian exports (Puglia has been able to face the unfavourable economic trend overcoming the 2008 pre-crisis levels) mainly related to the agro-food and wine sector, show that supporting quality, typicity and the history of a territory with all the many feelings it can create,  is almost always a successful strategy. Over the years we have strongly believed to give our wines their own identity respecting traditions and focusing every effort on them. Our project would have been successful only if we had been able to involve the most conscientious and skilled wine producers, if the local authorities had allowed us to realize our dream and if we had been able to involve, apart from consumers, all those people working on wine, talking of it and spreading its culture. We got exactly what we wanted. Our producers now seize every opportunity to confirm how skilled they are at wine making, Puglia Region department is really committed to exporting our high quality products everywhere they can be appreciated and our collaborators – who are great wine connoisseurs and communicators - do the rest with their deep  impact. The idea to involve the other Southern regions spreading the Radici philosophy also there has proved to be really successful. We are extremely satisfied with the high number of application forms received by Basilicata, Calabria, Campania and Sicily too. Both Italian and international press has praised our work giving us great visibility. We are very often mentioned on the web as example and are asked to join debates. The European Wine Blogger Conference has significantly increased our world visibility and the most renowned international events we joined have spread the awareness of our quality and made it clear how our wines are appreciated and how wine buyers are interested in them. In Italy the dynamic formula of Radici of South Italy project offers a wide and attracting range of the best eno-food and environmental resources of South Italy thanks to the contribution of highly skilled restaurateurs and all those who spread  wine knowledge.  We’ll continue this way strengthening the still clear signal we can now modulate. Together with Luciano Pignataro and Franco Ziliani who guide and support us with their precious resources even from their very frequented blogs, we’ll soon rely also on  the really popular sommelier and event planner Francesca Tamburello from Sicily who obviously supports our project, as well as the well known Giovanni Gagliardi (www.vinocalabrese.it), an extroverted and fond standard-bearer of Calabria region. Radici wines will be better spread on our website where they will be carefully examined and every wine lover we’ll be given the opportunity to give his/her contribution joining the debates. The arrangement of the festival of wines from native grape will be improved and all those grapes that have been excluded will be now part of our project, as Magliocco from Calabria, Nerello Mascalese from Sicily and Nerello Cappuccio or Fiano from Campania. This represents a further and wider step towards every form of excellence in this field. We can already inform you that there will be further really interesting developments. We’ll soon start with our new initiatives to be implemented in 2012 under the name of “Aspettando Radici del Sud” –Waiting for Radici of South Italy- . It’s a programme of touring events waiting for festival  to take place from 7th to 11th of next June. We’ll arrange meetings and activities in each region to spread and better know the wines from native grapes grown in the near regions.

Nicola Campanile


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